As an influencer in the field of clean beauty, I've learned a thing or two over the past half a decade. My struggles with acne-prone skin started me on the journey to discovering clean, organic brands that would help my skin, but that also shared my values. It's 2020; vegan, cruelty-free, organic and sustainable beauty is the now. I wanted to collect all of my high (and necessary for the planet) standards into affordable and easy to use products, that’s why I started Sind.

I chose this name for two reasons. Sind means “mind” in Danish and it’s also a combination of the words “skin” and “mind”. I wanted my brand to connect with my belief that mindfulness and beauty work in harmony as well as be true to my Nordic roots. 

Sind is a minimalist range of high-quality skincare essentials. The ingredients are vegan. We are 100% cruelty-free. We use organic ingredients from the best plants. And we are made in Germany for utmost guarantee of quality and efficacy.